The Pure Alpha Investing Philosophy

The primary objective of the Pure Alpha strategy is to deliver high risk-adjusted returns over the long term, regardless of market conditions.

Our approach blends bottom-up and top-down investing:

• On the bottom-up side, we invest in a mix of long-term secular compounders and deep-value turnaround opportunities.

• On the top-down side, we take sectoral and international macro positions to capture structural shifts and reduce correlation to domestic markets.

We invest when we see material mispricing — often in companies facing operational, financial, or regulatory challenges. These situations typically show up in low valuation multiples or overly pessimistic earnings forecasts.

What we look for in businesses:

• A credible turnaround story or long runway for growth.

• The potential for both earnings growth and multiple expansion.

• Downside protection, via strong balance sheets, trusted brands, or durable business models.

• Evidence of at least some institutional ownership, which helps ensure governance and accountability.

• Limited debt and minimal regulatory overhang—we generally avoid capex-heavy and/or over-regulated sectors.

We tend to favour small and mid-sized companies where our research can uncover meaningful edge and upside but it does not mean we ignore larger companies completely. Our ideal investments are those where fundamentals are about to inflect but the market hasn’t fully priced them in yet.

Portfolio Construction & Discipline:

• Our macro portfolio includes selective sectoral and global allocations, designed to reduce index dependence and capture faster gains when cycles turn.

• We may exit tactical positions once fair value is achieved, especially after sharp price moves.

• We monitor positions closely—any stock breaking its 52-week low typically triggers a thesis re-evaluation.

• In contrast, our long-term holdings are sold only when there is a material change in the company’s trajectory or fundamentals.

We consider ourselves disciplined, research-driven investors, focused on generating alpha through thoughtful positioning, continuous monitoring, and dynamic risk management.

We strive to earn our performance fee by offering an actively managed, differentiated portfolio—distinct from passive or benchmark-hugging alternatives.